Avoiding Vanity Metrics

LEARNING RESOURCE

Avoiding Vanity Metrics

Differentiate attention numbers from business outcomes that matter.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Follower counts

Follower counts is part of building an effective avoiding vanity metrics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Engagement quality

Engagement quality is part of building an effective avoiding vanity metrics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Conversions

Conversions is part of building an effective avoiding vanity metrics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Context

Context is part of building an effective avoiding vanity metrics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

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MAKE IT PRACTICAL

Turn avoiding vanity metrics into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.