Marketing Resource Library

LEARNING RESOURCE

Marketing Resource Library

Helpful worksheets for campaign planning, site audits and reporting.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Brief template

Brief template is part of building an effective marketing resource library approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

SEO checklist

SEO checklist is part of building an effective marketing resource library approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Content calendar

Content calendar is part of building an effective marketing resource library approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

KPI sheet

KPI sheet is part of building an effective marketing resource library approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

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MAKE IT PRACTICAL

Turn marketing resource library into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.