Digital Marketing Glossary

LEARNING RESOURCE

Digital Marketing Glossary

Definitions of key terms used in search, social advertising and analytics.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Impressions

Impressions is part of building an effective digital marketing glossary approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

CTR

CTR is part of building an effective digital marketing glossary approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Conversions

Conversions is part of building an effective digital marketing glossary approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Customer journey

Customer journey is part of building an effective digital marketing glossary approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

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MAKE IT PRACTICAL

Turn digital marketing glossary into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.