Digital Marketing Foundations
Audience research, funnels and clear goals.
ILMA CAREER ACCELERATOR
One programme. A connected set of digital skills.
Based on the July 2026 homepage, the course spans six core curriculum areas over a described twelve-week period. It combines theory, practice and a portfolio-focused approach. This is a static reconstruction, not a live admissions portal.
- Understand digital strategy and audience needs
- Plan SEO, content, social and paid campaigns
- Interpret campaign performance responsibly
- Prepare a portfolio for practical interviews
WHAT YOU WILL STUDY
Six connected learning modules
Search Engine Optimization
Keyword intent, page structure and performance monitoring.
Social Media Marketing
Content planning, platforms and community engagement.
Paid Advertising
Campaign setup, budgets and optimisation.
Content & Email
Editorial planning, opt-in journeys and retention.
Analytics & Career Skills
Reporting, portfolios and job preparation.
HANDS-ON LEARNING
Build experience through projects
Strategy brief
Research a market and define campaign goals.
Content & search
Develop search, content and social marketing plans.
Paid media exercise
Create a structured advertising campaign proposal.
Final presentation
Explain the decisions, findings and limitations of your work.
POPULAR LEARNING PATHS
Explore the specialisms
SEO Specialist Course
Learn search strategy, content optimization, technical SEO and performance measurement.
Explore topic ↗Social Media Marketing Course
Develop platform strategy, social content, campaign planning and community management skills.
Explore topic ↗PPC & Google Ads Course
Practice paid-search campaign structure, budgeting, ad copy and performance reporting.
Explore topic ↗Freelancing Programme
Understand client discovery, proposals, communication and responsible delivery of digital marketing services.
Explore topic ↗Google Analytics 4 Guide
Explore event-based measurement, conversions and responsible data interpretation.
Explore topic ↗Content Marketing
Design a content plan around audience problems and measurable business goals.
Explore topic ↗