Understanding Marketing KPIs

LEARNING RESOURCE

Understanding Marketing KPIs

Learn why a meaningful KPI links activity to a genuine business objective.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

KPI selection

KPI selection is part of building an effective understanding marketing kpis approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Benchmarks

Benchmarks is part of building an effective understanding marketing kpis approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Reporting

Reporting is part of building an effective understanding marketing kpis approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Decision making

Decision making is part of building an effective understanding marketing kpis approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

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MAKE IT PRACTICAL

Turn understanding marketing kpis into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.