Search Visibility in the AI Era

LEARNING RESOURCE

Search Visibility in the AI Era

Understand answer-oriented search, helpful content and transparent expertise.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Search experiences

Search experiences is part of building an effective search visibility in the ai era approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Original insight

Original insight is part of building an effective search visibility in the ai era approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Structured content

Structured content is part of building an effective search visibility in the ai era approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Monitoring

Monitoring is part of building an effective search visibility in the ai era approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

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MAKE IT PRACTICAL

Turn search visibility in the ai era into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.