Google Analytics 4 Guide

MARKETING COURSE

Google Analytics 4 Guide

Explore event-based measurement, conversions and responsible data interpretation.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Events

Events is part of building an effective google analytics 4 guide approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Conversions

Conversions is part of building an effective google analytics 4 guide approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Explorations

Explorations is part of building an effective google analytics 4 guide approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Data quality

Data quality is part of building an effective google analytics 4 guide approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Representative classroom training with instructor

MAKE IT PRACTICAL

Turn google analytics 4 guide into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.