Merit Scholarship Terms

1. Scholarship Overview

The ILMA Digital Academy Merit Scholarship provides one (1) full scholarship per batch for the 8-Week Digital Marketing Career Accelerator program, awarded based on academic merit, entrance test performance, and personal interview.

2. Scholarship Benefits

Full Scholarship Package Includes:

  • Complete 8-Week Digital Marketing Career Accelerator course (valued at ₹75,000)
  • All course materials, resources, and access to learning platforms
  • Placement assistance and career support services
  • Lifetime alumni network access and ongoing support
  • Industry certifications and completion certificate
  • Access to exclusive workshops and advanced training sessions

3. Eligibility Criteria

Academic Requirements:

  • Minimum 60% marks in the highest completed qualification
  • For graduates: Bachelor’s degree from a recognized institution
  • For students: Currently pursuing final year of graduation
  • For working professionals: Minimum 1 year relevant work experience

General Eligibility:

  • Indian citizen between ages 18-30 years
  • Demonstrated interest in digital marketing through prior coursework, projects, or experience
  • Strong communication skills in English
  • Commitment to complete the full 8-week program
  • Availability for placement assistance activities

Financial Criteria:

  • Annual family income less than ₹8,00,000 from all sources
  • Documentation required: Income certificate, salary slips, or ITR
  • Preference given to candidates from economically disadvantaged backgrounds

4. Application Process

Phase 1: Application Submission

  • Complete online scholarship application form
  • Submit required documents: academic transcripts, income proof, government ID
  • Write a 500-word essay on “Why Digital Marketing is Important for India’s Future”
  • Provide two professional or academic references

Phase 2: Entrance Test

  • Online aptitude test covering general knowledge, basic marketing concepts, and English proficiency
  • Duration: 90 minutes
  • Minimum qualifying score: 70%
  • Test conducted via secure online proctoring platform

Phase 3: Personal Interview

  • 30-minute video interview with IDA academic panel
  • Assessment of communication skills, motivation, and career goals
  • Discussion of essay submission and test performance
  • Final selection based on overall evaluation

5. Selection Criteria and Timeline

Evaluation Parameters:

  • Academic Performance (30%): Marks and academic achievements
  • Entrance Test Score (25%): Aptitude and knowledge assessment
  • Interview Performance (25%): Communication and motivation
  • Essay Quality (10%): Writing skills and understanding of digital marketing
  • Financial Need (10%): Economic background and necessity for support

Timeline:

  • Application Period: 15 days before each batch start date
  • Entrance Test: Within 7 days of application deadline
  • Interviews: Within 3 days of entrance test
  • Final Selection: 48 hours before batch commencement
  • Notification: Selected candidate informed within 24 hours of selection

6. Scholarship Terms and Conditions

Academic Requirements:

  • Maintain minimum 85% attendance throughout the program
  • Score minimum 80% in all assessments and projects
  • Actively participate in all live projects and assignments
  • Complete the program within the designated 8-week timeframe
  • Participate in placement activities and job search processes

Behavioral Standards:

  • Maintain professional conduct and respect for faculty, staff, and peers
  • Adhere to IDA’s code of conduct and academic integrity policies
  • Represent IDA positively in all external interactions
  • Assist with IDA’s promotional activities as requested (reasonable basis)

Obligations:

  • Provide testimonials and feedback for program improvement
  • Participate in alumni activities and mentorship programs for future students
  • Share career progression updates for a period of 2 years post-graduation
  • Act as a brand ambassador for IDA within professional networks

7. Scholarship Forfeiture

Grounds for Forfeiture:

  • Attendance below 85% without valid medical/emergency reasons
  • Academic performance below required standards
  • Violation of code of conduct or disciplinary action
  • Providing false information in the application process
  • Failure to participate in required program activities
  • Voluntary withdrawal from the program

Process:

  • Written warning for first minor infraction
  • Final warning for repeated violations or serious infractions
  • Scholarship termination for continued non-compliance
  • No refund or compensation for forfeited scholarships

8. Post-Graduation Requirements

Alumni Obligations (2 years):

  • Provide career updates and salary progression information
  • Participate in alumni events and networking sessions
  • Mentor new students and scholarship recipients
  • Provide testimonials and success stories for marketing purposes

Placement Reporting:

  • Report job placements within 7 days of offer acceptance
  • Share salary details and job role information (anonymized for marketing)
  • Participate in employer feedback sessions
  • Maintain professional relationship with IDA placement team

9. Program Modifications

IDA reserves the right to:

  • Modify scholarship criteria with adequate notice for future batches
  • Adjust scholarship benefits based on program updates
  • Discontinue the scholarship program with one batch notice
  • Change evaluation criteria or application processes

Notification Process:

  • Changes communicated through website updates and direct communication
  • Existing scholarship recipients unaffected by changes during their program
  • New criteria apply only to future application cycles

10. Dispute Resolution

Internal Grievance Process:

  1. Initial complaint to Academic Counselor
  2. Escalation to Academic Director if unresolved
  3. Final appeal to Management Committee
  4. Decision communicated within 10 business days

External Resolution:

  • Mediation through agreed mediator if internal resolution unsuccessful
  • Legal proceedings subject to jurisdiction of Bangalore courts
  • All disputes governed by Indian law

11. Contact Information

Scholarship Queries:
Email: scholarship@ilmadigitalacademy.com
Phone: +91 89715 03310
Address: Ground Floor, 8th Main, 15th Cross, Sector 6, HSR Layout, Bangalore – 560102

12. Legal Compliance

Data Protection:

  • All applicant information handled in accordance with IDA Privacy Policy
  • Sensitive financial and academic information secured and confidential
  • Information sharing limited to evaluation purposes only

Anti-Discrimination:

  • Equal opportunity provided regardless of gender, religion, caste, or background
  • Selection based purely on merit and program criteria
  • Transparent and fair evaluation process for all applicants

Tax Implications:

  • Scholarship recipients responsible for any tax obligations on received benefits
  • IDA provides necessary documentation for tax reporting purposes

By participating in the Referral Program or applying for the Merit Scholarship, you acknowledge that you have read, understood, and agree to comply with these Terms of Service.

This document incorporates the latest industry best practices for referral programs and scholarship administration, ensuring legal compliance and transparent operations