Web Analytics Basics

MARKETING COURSE

Web Analytics Basics

Understand visitor activity, acquisition channels and useful reporting questions.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Traffic channels

Traffic channels is part of building an effective web analytics basics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Events

Events is part of building an effective web analytics basics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Engagement

Engagement is part of building an effective web analytics basics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Reporting

Reporting is part of building an effective web analytics basics approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Representative classroom training with instructor

MAKE IT PRACTICAL

Turn web analytics basics into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.