Google Ads Fundamentals

MARKETING COURSE

Google Ads Fundamentals

Understand search advertising structure, queries, bidding and conversion measurement.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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Representative learning photograph for Google Ads Fundamentals

A PRACTICAL FRAMEWORK

What to focus on

Keyword intent

Keyword intent is part of building an effective google ads fundamentals approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Campaign structure

Campaign structure is part of building an effective google ads fundamentals approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Landing pages

Landing pages is part of building an effective google ads fundamentals approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Conversion tracking

Conversion tracking is part of building an effective google ads fundamentals approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Representative classroom training with instructor

MAKE IT PRACTICAL

Turn google ads fundamentals into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.