Digital Marketing Foundations

MARKETING COURSE

Digital Marketing Foundations

Understand channels, audiences, customer journeys and basic campaign planning.

Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.

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A PRACTICAL FRAMEWORK

What to focus on

Digital channels

Digital channels is part of building an effective digital marketing foundations approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Target audience

Target audience is part of building an effective digital marketing foundations approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Marketing funnel

Marketing funnel is part of building an effective digital marketing foundations approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Research brief

Research brief is part of building an effective digital marketing foundations approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Representative classroom training with instructor

MAKE IT PRACTICAL

Turn digital marketing foundations into a project.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.