Career interests
Career interests is part of building an effective career guidance approach. Start with a clear goal, document your choices, then review what can be improved through practical work.
Plan a transition into digital marketing with realistic skill expectations and job-market research.
Use this topic to identify the key decisions involved, practise the underlying concepts and build an example that can be explained clearly. Where a live class, enrolment or commercial service is mentioned, contact ILMA to check current availability.
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Career interests is part of building an effective career guidance approach. Start with a clear goal, document your choices, then review what can be improved through practical work.
Skill gaps is part of building an effective career guidance approach. Start with a clear goal, document your choices, then review what can be improved through practical work.
Portfolio roadmap is part of building an effective career guidance approach. Start with a clear goal, document your choices, then review what can be improved through practical work.
Interview readiness is part of building an effective career guidance approach. Start with a clear goal, document your choices, then review what can be improved through practical work.

Begin with a specific learning question. Research what matters to the audience, write a short plan, test your ideas where appropriate and document the reasoning behind each decision.
Explore resume preparation, portfolio building, interview skills and the academy’s archived placement information.
Explore topic ↗Understand client discovery, proposals, communication and responsible delivery of digital marketing services.
Explore topic ↗Choose clear examples of work that demonstrate your reasoning and practical skill.
Explore topic ↗Learn what career support can include and how to prepare for an independent job search.
Explore topic ↗Translate marketing projects into concise, credible résumé achievements.
Explore topic ↗Prepare for role-specific marketing questions and practical problem-solving tasks.
Explore topic ↗